I've consistently ordered this coffee for over a year now, and it is now my favorite 'regular brew' type coffee for casual enjoyment. While there are certainly more 'premium' brands to try, they are also considerably more expensive for the amount you get. As someone who drinks 1-2 cups daily, those options just aren't economic. At the same time, bulk coffee found in a supermarket just doesn't have a very satisfying taste, often too bitter or too weak.The Creme e Aroma strikes a perfect ratio of price and quality, providing a quality and amount well worth the price. It is a delicious and smooth medium taste when made right, not overly strong, but with a full natural coffee flavor; when brewed well, it requires no sugar or other additions to be enjoyable, but still pairs well if very sweet coffee is what you like. Every bag I've received has been as reasonably fresh one could expect from delivered coffee, and arrives fairly quickly.Highly recommended as a good quality, everyday drinking, sort of coffee. It works great with a French Press. I use a medium-coarse grind, let it brew for 10 minutes. Amount of grinds with water depends on personal taste.